Why do American women fell in love with Korean

　　CocoMasuda

　　First, Samsung and LG for the manufacturing industry representatives;cheap authentic jordans in www.cheapjordanskicks.com then South Korean pop singer, but unfortunately beyond their peak bird t (Psy). It is South Korea's latest imported products: a series of overwhelming beauty products.

　　Everything starts with BB cream. In early 2011, the South Korean brand Di Jia Ting (Dr.Jart) in the United States Sephora cosmetics store (Sephora) introduced two BB cream. BB cream has a dermatological origin, originally intended to protect and repair the skin after treatment. As a full effect of skin care cosmetics, before it enters the United States has been selling in South Korea for several years.

　　BB cream is very popular. Big cosmetics companies to follow suit. Soon, L'Oreal, Smashbox, Clinique (Clinique), Jane Iredale (JaneIredale), Sidi La (Stila) and Dior (Dior) and other brands have launched their own BB cream, Korean cosmetics enter the United States paved the way.

　　For a long time, the cosmetics market dominated by European countries, Europe is considered to be a source of innovation. But in recent years, American women (and American cosmetics company) is interested in Korean BB Cream hook up, start paying closer attention to Korean multi-step skin care law, they are also satisfied with the results of their skin.

　　"It changed the way we think about skin care," beauty director of lifestyle website Refinery29 Megan McIntyre (MeganMcIntyre) said. McIntyre said customers are looked after Korean woman skincare investment, new technology is very curious. She added that, besides mostly Korean cosmetics packaging is very cute, but also high-tech innovation (tearing-type lip gloss, sleep mask), the price can afford. But do not think Korean woman painted with BB cream to get away.

　　Peaches and Lily (Peach and Lily) is an online retailer selling Korean cosmetics (There are similar SokoGlam and Memebox). Its founder Cindy King (CindyKim) said, "the way American women are: the simpler the better, so I can go faster; Korean woman's mind is comprehensive and detailed."

　　And Korean makeup is very thorough. First cleansing, usually use two kinds of cleansing products (first cleansing oil, then the foam cleanser), then Toner balance the pH of the face.

　　After using the essence. "Step here can be infinitely more," Kim said.Essence is usually for a single issue: delay aging, brighten skin tone, moisturizing, so rosy. Then use eye cream, moisturizer and BB Cream (daytime) or a sleep mask, and finally with spray dingzhuang. Korean even have words to describe the feeling after running out moist and full of these products expect: chokchok (to the effect that water Lingling).

　　South Korean cosmetics company Amore (Amorepacific), senior vice president of marketing Esther Dong (EstherDong) said, spend half an hour care, "not surprising." The company's Time Symphony (TimeResponse) anti-aging moisturizing cream is very popular in the United States. "The Americans are all described in said body beauty, third or fourth sentence was mentioned face. Asian beauty is said Pang Junxiu her face, the skin clean."

　　This standard reflects the overall appearance of Korean culture. "Korean culture is closely related to scientific and technological progress and the fast-paced life," Di Jia Ting, deputy general manager of the US District Richard Liu (RichardYou) said, "everyone has a smartphone, very concerned about their appearance, cosmetic companies around the clock develop new products. Evaluation of the effect on the product will soon spread. "In South Korea, more than a TV show dedicated to the evaluation of new beauty products.

　　While American women are unlikely to spend 30 minutes to wipe his face five kinds of cream, but they are willing to try new products. Another founder of peaches and Lily shop Allie Thea Yin (AliciaYoon) said that most of the store's customers are not Asian, and sales almost doubled every month.

　　Priya Van Katai Si (PriyaVenkatesh) and South Korea at Sephora responsible for beauty products related promotional activities. She said, "Customers are very interested," and not just for the Korean brand, Dior, Shiseido and SK-II and other brands of beauty products inspired by the Korea Development mask and essence also became popular.

　　US cosmetics company also hopes to impress customers with similar products.New York skincare brand Petrov (Peter ThomasRoth) produced in Korea CC Cream (BB cream light than a sister product). It's the essence of pure peptide (Un-Wrinkle Turbo LineSmoothingLotion) is a South Korea's Essence (a step between cleansing and skin care) similar product. It also has a sleep mask (you can apply a sleep mask concentrate), as well as a makeup done with squalene oil, which is extracted from sugar cane out of squalene has long been popular in Asia.

　　Undoubtedly, the Korean skincare ingredients with exotic, such LadyKin Vampire Dark Resurrection cream (LadyKin Vanpir Dark RepairCream, containing red dragon wood resin extract) and the mystery of the 芬海 Star regeneration cream (Mizon Returning StarfishCream, containing 70% of starfish extracts). AHA exfoliating foot film was also sought in the United States, the most popular is the baby feet (BabyFoot) brand (better not go on Google search this product. Uh!).

　　Refinery29 website readers' interest in Korean skincare is very obvious, so McIntyre recently hired Seoul Korean-American writer Joyce hole (JoyceKong) as South Korea's Beauty Reporter.

　　"Every month there are new products, a large part of my job is to figure out a new product just a fad or will it become a real trend," Kong said, "there had been a snail cream and snake venom. Emerging now donkey milk. "

　　Under a hot foil mask may be disposable, that is coated with a thin paper or thin cloth of the active ingredient. "For example, I usually mainly water and firming skin," Yin said, "but I feel tired and want to enhance the inherent brilliance of the skin. Then you need to mask."

　　In South Korea, which have been very popular. "You walk into any cosmetic shop, can see a wall filled with foil mask, priced from $ 1 to $ 10 range," Kim said, "In Korea, the mask is almost certainly used."

　　McIntyre believes may be the next popular sleep mask and cushion BB cream. BB cream filling tightly in the box, with a sponge-like applicator, make the skin finally rendered water Lingling feeling.

　　One thing is certain: South Korean cosmetics company will continue to learn.McIntyre said, "We are scrambling to develop the next hot product, a bit like an arms race."